Have you ever wondered why a popular game like the original Phoenix Wright was so hard to find in stores? MTV has an interesting article on the business behind how many copies of each game get made.
“The sales life cycle of a product is shrinking,” said Svensson. If a game undersells its first month at retail, it’s finished at retail. Often, though, it’s quicker: if a game underperforms its first week, it is more than likely “dead on arrival.”