An interesting interview with Kathleen Gasperini, a marketer specializing in understanding youth culture. Her expertise makes her understand very well people 13 to 25 years old — still the core market for videogames. From the article:
A 15-year-old today in North America, for example, is much different than a 15-year-old was five years ago. […] They don’t just expect control of their entertainment, they create it themselves. Very DIY culture.
Not about videogames per se, but insightful nevertheless.
June 20th, 2006 at 9:21 pm
I just found this site while browsing through Technorati. Looks pretty good! At any rate, I just wanted to say thanks for linking to the Kathleen Gasperini interview. As you said, it was very insightful.