Atari’s having terrible financial problems. Bruno Bonnell, CEO and Chief Creative Officer was quoted as saying (emphasis mine):
The Atari brand has stood for innovation and pioneering spirit for more than 30 years. As Atari executes on its strategic objectives, we must recapture what made Atari an iconic brand. During fiscal 2007, we will focus our efforts on established franchises, new major motion picture licensed IP with significant marketing campaigns, online products and titles for portable devices.
“Innovation” and “pioneering spirit” — you keep using these words. I do not think they mean what you think they mean.
(via Intelligent Artifice)