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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 692

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 627

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 692

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/public/wp-includes/kses.php on line 627

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May 31

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Nintendo recently anounced its newest branding effort to reach casual gamers: Touch Generations. The brand will cover games on the DS for people with little or no gaming experience, like Brain Age, Tetris and Nintendogs.
The use of the word “Generation” in this brand baffles me. It would be fine if it aimed at a specific age group, probably a young adult crowd who can relate to being part of the new generation. Yet, this brand is tied to Nintendo’s efforts to reach outside of this group, to reach younger and older gamers alike. Using the word “generation” in a brand that doesn’t target a specific generation is strange indeed.

That’s probably why they use “generations“, plural. But then, if they’re not targetting a specific generation, why use that word? It doesn’t relate to anybody in particular, they could have used the word “everybody” and it would have been just as specific (although I can see why they didn’t go with “Touch Everybody”…)

Nintendo makes cool hardware and games, but they need a new branding team…

May 30

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A definition of design that’s too often true (by way of Guy Kawasaki’s blog):

Design consists of creating things for clients who may not know what they want, until they see what you’ve done, then they know exactly what they want, but it’s not what you did.

May 29

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Somebody once told me that game design docs don’t cover 90% of what makes a game fun. He was right about that. He also said that this made design docs worthless. He was wrong about that. So what good is a design doc for anyway?

Read the rest of this entry »

May 27

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As you can see, I’ve changed the blog and I’ve switched its host . The site is now running on a normal install of Wordpress, instead of the crippled version my previous host tried to pass as its own… It’s a whole lot better and lets me fix a bunch of nagging issues: I can use good looking themes, the comments support line breaks, plug-ins are available for every feature you can imagine, etc.

This is still work in progress so excuse the dust while I finish setting things up. If you have any questions, comments or insults, feel free to speak up in the comments!